Are you ready for your BIGGEST retail season of the year? Marc Wilson, retail consultant for Lord Fairfax Small Business Development Center, will educate you on how to increase your holiday sales with 7 simple strategies: Create a holiday strategy, Merchandise for the Holidays, Build Community Awareness, Retain Customers, Market your Brand, Focus on Customer Service, and Decorate Festive Windows.
Marc Wilson is a Retail Consultant working for the Virginia Small Business Development Center (VSBDC) Network and brings 35 years of retail experience to bear in helping retail, restaurants, and tourism-related small businesses refine and promote their concepts to the public. In his role working with the VSBDC, Marc meets personally with small businesses throughout Virginia as part of the Small Town and Merchant Program, providing confidential one-on-one counseling in partnership with the local SBDC office. He is known as an operation’s expert and has counseled countless retailers in best practices, financials and cash flow, marketing and customer service, customer loyalty, merchandising, window dressing, buying, social media and just plain old how to treat customers. In an attempt to keep small retailers relevant during this turbulent economic time, we focus on why their offering is unique, who are their customers and how to reach to them. His client’s revere his honesty, delivered with the genteel manner of a southern gentleman.
This is a FREE event brought to you in partnership with the Lord Fairfax Small Business Development Center, the Town of Front Royal, Front Royal/Warren County Chamber of Commerce, People Inc., and the Front Royal Independent Business Association. When: Monday, September 12, 2016 from 6:30 PM to 8:00 PM Where: Samuels Public Library – 330 East Criser Road, Front Royal, VA 22630. Click here to register!